Your charity is run by people, for people, and with the help and support of people. It is therefore essential that you communicate the positive difference that you want to make to as many people as possible. Educating the masses and spreading awareness of your cause are paramount, and you can't afford to ignore the modern marketing tools that are now available.
With the phenomenal spread of digital media across all sections and levels of society in recent years, it is high time that charities too cash in on this digital boom.
Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity.
Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google.
Here are three reasons why your charity's website should be mobile friendly.
Becoming the Fundraising Director of a national charity was a goal I set myself quite early in my career. Once I attained this ‘lofty’ position, whilst my fundraising skills were well honed, the learning curve suddenly steepened. As the manager of a large department and a key member of the wider leadership team, new skills had to be learnt quickly and some old habits broken.
Whilst I suspect some things in life have to be learned through personal experiences (the hard way) there is room to benefit from the experience and mistakes of others. So here are my Top 10 tips for new Directors of Fundraising.
Even seasoned charity professionals can get into a pickle trying to explain the difference between their Vision and Mission statements. Get trustees involved in the discussion and add in Values and Ethos statements and it won’t be long before half the room is tied in knots and the other half is running for the door. But help is at hand! Here is a short summary of useful definitions, you can cut-out and keep for the next time someone (maybe you) gets into a muddle.
Once your charity is well established online and putting up content regularly, you need to make sure that you're appealing to your audience effectively. Here are three ways to make sure that you're hooking people in and keeping them engaged.
Chester Mojay-Sinclare, Founder & CEO of Charity Checkout is one of 75 leading industry professionals judging 18 categories at The Lloyds Bank National Business Awards UK 2015. He joins some of the UK's best known business leaders, advisors, influencers and entrepreneurs to be on a panel of five, alongside Sir Malcolm Grant, Chairman of NHS England, and Lord Karan Bilimoria, CBE, judging The Duke of York Award for University Entrepreneurship.
Topics: news stories
In 15 years working as a fundraiser in charities large and small, the greatest challenges on most occasions were not: the economy, donor apathy, difficulty finding and retaining good staff or an emotive cause to tell donors about. No, the most common and energy sapping challenge is gaining and retaining the co-operation of colleagues in other departments, senior management and trustees.