3 Reasons Why Small Charities Should Embrace Digital
Digital technology has made things much easier in every way for small charities. The biggest advantage however is in time saved, as the digital platform allows for technologies to easily work together seamlessly, enabling people to better work together for great results. It is much easier for everyone to access information, and huge amounts of data can be managed centrally. There are so many benefits of embracing digital technology and integrating it into the operation of small charities. Below are a few of them.
- It offers a user-friendly tool kit:
There is no doubt that digital technology can bring several changes to the working methods of small charities. Though things cannot be changed overnight, there are easy steps that charities can take to make great progress. One of the best things is that most of these digital tools are available for free, so small organisations can easily adopt them. For a great example of this, see Raise the Roof Kenya.
Recently, the Communications Director of Raise the Roof Kenya revealed an interesting fact about how well digital technology helped their organisation to grow rapidly. Being a small scale charity controlled by trustees and with staff working throughout the world, incorporating digital tools enabled them to make communications more effective. They started working with platforms like Appear.in, WhatsApp and Basecamp etc, to enable their teams to share valuable information on a single network. In time, this system started to demonstrate benefits, and they were able to significantly increase their funding. Small charities can also use collaborative work platforms like Google Docs etc. The great news is that these technologies can be used by anyone, not just those with advanced technical knowledge.
- It can help your network to grow stronger:
Most small charities are worried about the introduction of GDPR, and the changes it will bring. It is clear that from May 2018, things will become more complicated for charities, so it is essential that they adapt in order to cope. Digital media is here to help here; there are many excellent online resources available. One of the best ones for getting started is the Nifty Guide designed by Clearcomm. Recent reports reveal that half of all small-scale charitable organisations have no digital experience at all, and only 27% have made significant efforts to integrate digital into their organisational structure. Being able to maintain strong contact with potential beneficiaries makes it much easier to grow a stronger network. The report published by the House of Lords, Stronger Charities for a Stronger Society, discusses in detail how digital technology can improve the performance of small charities in a short timeframe.
- It boosts social connections:
It is not possible to grow alone. To gain an edge in a competitive market, charities need to stay in touch with other online communities. Social media is the best tool for worldwide communication. Try using Charity Connect, Third Sector PR and Comms Network, or the many groups on Facebook.
Charity Checkout is working hard to enable charities to do better fundraising with the latest digital technologies. You will easily find digital solutions from designed mobile-optimised websites, and take advantage of free digital advertising grants to boost your online traffic. Digital technologies have created an integrated network for charities, and it is now easier than ever before for small charities to stay in touch with their beneficiaries and trustees.