New Google Ad Grants Terms & Conditions – Compliance Checklist

Posted by Adam George on 29/12/17 14:49

In mid-December 2017, Google announced new terms and conditions for Ad Grants that will have a dramatic effect on most charities that currently benefit from the scheme. As these new Ts and Cs are active from the 1st January 2018, at Charity Checkout we’re currently making changes to ensure compliance for those clients we assist with Ad Grants, while digesting what this means for ongoing campaign management in 2018. Here we’ve put together summary of the changes, as well as a compliance checklist for Google Ad Grants users.   Ad Grants Overview To rewind a little, Google Ad Grants is...