Posts by Ida Lucente:


Why 2018 is the Year for Charities to Go Digital

Posted by Ida Lucente on 28/02/18 9:32

Digital technology is at its peak more than ever before, and with all the different tools and channels available these days, it has become imperative for charities to start going digital in order for them to build their organisations and services. But why is there such an urgency to make the change? What are the reasons behind the need to go digital?     The Rise of AI The increasing popularity and use of digital are starting to disrupt existing practices. AI (artificial intelligence), for instance, is beginning to change the nature of most jobs, and soon more machines will...


Six Top Charity Trends for 2018

Posted by Ida Lucente on 22/01/18 8:00

Happy New Year! 2017 is over now and we have stepped into another wonderful year. Challenges and opportunities are expected to grow hugely this year for charities all over the world. If you are running a charity and engaging with digital, now is the best time to look at the latest charity trends, so you can maximise your organisation’s impact within the sector.   Here are the top six charity trends for 2018:     AI is going to play an essential role: The latest generation of gadgets has made AI available to everyone. The best example of this technology...


Things That Charities Need to Know About Digital Transformation

Posted by Ida Lucente on 08/01/18 10:44

2017 may now be gone, but it has opened a new chapter in business strategy for charities around the world. Digital transformation is hot topic, and charities have so many new targets in front of them. This new idea will have some charities focusing on cost-saving, while others will get more serious about their technical development. In real terms, it is all about working towards changing the expectations of volunteers, staff, stakeholders, funders, donors, trustees, beneficiaries and users about the digital world. Here are few essential questions that are deeply connected to the concept of Digital Transformation: What will be...


Choosing the Best Domain Name for Your Charity or NGO

Posted by Ida Lucente on 22/12/17 7:20

This is the age of digital media, and every organisation these days needs to create a powerful online presence to attract their audience. This applies to charities and NGO every bit as much as commercial companies. Whether you are running an NGO, a charity or a social enterprise, it is critical that you invest time and effort into developing your website and your marketing campaigns. Your website is like your virtual storefront, the place where the public will engage with you. Email campaigns play an vital role in the online success of any business, company or organisation. You may well...

charity website

Low-Cost Improvements For a Charity Website

Posted by Ida Lucente on 11/12/17 6:36

One of the biggest assets to effective online fundraising is an up-to-date website   There is no doubt that charities have limited resources, and failure to deploy them effectively will make it very difficult to raise enough funds. Websites have a pivotal role for charities and their fundraising processes, but if they are not user-friendly and interactive, you may miss out on many donations. It is a common misconception that it’s necessary to spend a lot to improve the appearance and functionality of a website but actually, you can achieve incredible results with a few simple fixes.   Improvement checklist...

Charities Raise Money

How Apps and Tech are Transforming the Way Charities Raise Money

Posted by Ida Lucente on 20/11/17 7:20

The digital platform has great potential to boost  fundraising campaign results for small charities. Innovative apps also have the potential to make things a lot easier, even for people that don’t have digital skills. In the grand scheme, digital technology is a resource still largely untapped by charities. Even the big charities are still working to incorporate the advances into their operations.     Blackbaud’s 2016 Charitable Giving Report tells us that almost 7.2% donations made in the UK are processed online. Stats also reveal that around 17% of this 7.2 % are on mobiles, and 2014 saw an increase...


3 Reasons Why Small Charities Should Embrace Digital

Posted by Ida Lucente on 30/10/17 9:10

Digital technology has made things much easier in every way for small charities. The biggest advantage however is in time saved, as the digital platform allows for technologies to easily work together seamlessly, enabling people to better work together for great results. It is much easier for everyone to access information, and huge amounts of data can be managed centrally. There are so many benefits of embracing digital technology and integrating it into the operation of small charities. Below are a few of them.       It offers a user-friendly tool kit:   There is no doubt that digital...

Digital tools

Charities Need to Get Equipped with Digital Tools

Posted by Ida Lucente on 25/09/17 7:29

In the last few years, technology has revolutionised almost every aspect of life. We are now living in the digital age, in which everything can be controlled with a few clicks of a mouse and a few swipes on a screen. It is therefore high time for charities to make an effort to keep up with the pace of technological advancement. Recent research found that almost 68% of charities believe that digital transformation will reinvent the voluntary sector within the next few years. The same thing is going to happen in both private and public sectors. Analysis reveals that the...

donation plans

It Is High Time To Set Your Social Media Donation Plans Into Motion

Posted by Ida Lucente on 30/08/17 13:45

  Vinay Nair, well-known as Lightful’s CEO, recently discussed a few key aspects of the growth of social media for charities in the near future. He has argued that digital technology and social media are not size-restrictive, and therefore that everyone needs to adapt and keep pace if they are to succeed.       Experts believe that social media is one of the most effective fundraising tools because it has the power to engage supporters throughout the world. A small amount of strategic planning and campaign execution on social media can easily produce excellent returns.   Many organisations are...


Charities Can Boost Income By Embracing Contactless

Posted by Ida Lucente on 09/08/17 13:25

A number of studies have revealed that street artists and charity collectors can easily increase their takings simply by going contactless. For several years, trends reveal that Brits will often donate a higher amount when they are able to pay it via card or smartphone. Analysis shows that when people pay by cash they are able to give an average donation of £2.34, but this rises £5.47 for an online donation. It therefore simply boosts collections by around 91%.     Because of the boom in popularity of contactless payments, many fundraising charities that are not yet able to accept...