Posts by Ida Lucente:


A manifesto for Charity Digital Change in 2017

Posted by Ida Lucente on 17/07/17 9:49

Digital leaders are better armed to evaluate how much headway the charities have made with the digital help. Last year 300 digital leads were asked to rate their establishments. The basic idea was to know how the charities are getting equipped digitally for better functioning. Also, to understand how well different teams are digitally functioning to achieve and what teams are not so keen on functioning with the digital help.   A report on a research published in Business Transformation and the Role of Heads of Digital affirms that only few charities are progressing well that have digital support. Here...

Online Fundraising

Top Tips for Online Fundraising

Posted by Ida Lucente on 10/07/17 11:29

Everyone knows that charitable giving is one of the best ways to contribute to society, and this is likely the main reason for more donations to charity these days - from foundations, companies and individuals. One amazing thing about this is that digital ways of giving are among the most popular; increasingly so.     If you are also thinking about running an online fundraising platform, here are a few top tips to help you achieve great results:   Put Online Donation Options on your Website The best way to maximise online fundraising income is to add a donation page...


Race against time for charities

Posted by Ida Lucente on 19/06/17 14:47

Digital skills should take priority No-one can deny the importance of digital technology in the modern world, and charities are no exception. The experts believe that digital is a game changer, and that it is here to stay. Charities must therefore keep pace or perish; it is curtains for them if they don’t go digital. No charity can function today without the help that digital can bring - both in governance and operations. Without it,  fundraising will be an uphill struggle, and charities will lag behind their more technically adept peers. It is now or never, for the traditionalists to...

digital skills

Charities lacking digital skills likely to lose a third of their staff

Posted by Ida Lucente on 31/05/17 7:31

Surveys have concluded that 50% of UK charities lag behind in training and funding, and risk losing out on fundraising income. The UK Government has emphasised the importance of technology and digitalisation to charities. They are bent on imparting technical training to millions of people, but actually very little has been done to improve the digital skills of charities. In a recent survey, 500 charity professionals responded on the use of technology by charities, and the real life challenges they face. The report is concerning, as it clearly indicates that charities lack skills, and are thus on the verge of losing...

digital jobs

What digital jobs can you get at a Charity?

Posted by Ida Lucente on 18/04/17 17:32

Digital transformation is the talk of the town in the third sector right now. Recently in his blog, Matt Collins of Platypus Digital suggested that 58% of charities are lacking in basic digital skills. Contrast this with the fact that organisations that do employ digital have achieved 26% more profit growth than in all other sectors. Charities have an excellent example to follow, in the form of online businesses: eCommerce has become a multi-billion industry in the last decade. With digital transformation, charities can increase the current value of their fundraising 22 times. A good case study is JustGiving, who...

Charity Checkout Fees

Stronger digital charities for a stronger society

Posted by Ida Lucente on 27/03/17 17:30

Chester Mojay-Sinclare, founder of Charity Checkout, gives evidence to the House of Lords Select Committee on Charities   The Select Committee on Charities was appointed by the House of Lords on 25th May 2016 to consider issues related to sustaining the charity sector and the challenges of charity governance.  The House of Lords has now published its final report, ‘Stronger charities for a stronger society’, and in it, Mojay-Sinclare’s key recommendations have been adopted. Chester Mojay-Sinclare, founder and CEO of Charity Checkout, was asked to give evidence to the select committee as a digital expert. He was called to answer...

Online Donations

How to get Online Donations on Charity and Not-for-Profit Websites

Posted by Ida Lucente on 16/03/17 17:29

Many charities and not-for-profits will design their websites to accept donations, but unfortunately some of these websites will fail to follow through when a donor tries to do so. If potential donors are not rewarded with motivational feedback, they may lose interest. To maintain focus, the website should therefore be kept simple, with good information and an uncluttered donor process. Learn more   A few guidelines to help secure donations: Be clear about your objectives It is crucial that your website is engaging to potential donors, so that they will feel compelled to give there and then. Good content is...


Smaller charities with no digital skills hit hardest by Brexit

Posted by Ida Lucente on 01/03/17 17:34

The House of Lords committee on charities has warned that charities face a £200m funding gap following Brexit. UK charities receive around £200m from the EU every year (see the Stronger Charities for a Stronger Society report). Most of this amount is contributed by the European Structural and Investment Funds (ESIF), and the European Social Fund (ESF). The select committee has predicted that this will be a significant blow to the small charities hardest hit by the loss of crucial grants, but heavy cuts to medical research funding, and loss of international collaboration opportunities, have also been forecasted.   Rob...

Social Media

5 Essential Tips for Promoting Your Charity on Social Media

Posted by Ida Lucente on 22/02/17 17:26

Social media is one of the most effective forms of online marketing today due to the nonprofit sector's digital transformation. An active social media presence is an indispensable asset to any organisation or business looking to promote itself online, and charities are no exception. Or at least, they shouldn’t be. Being a long-term investment, patience is required, and you should be prepared to invest your time and energy. If you persevere, however, the results can be very rewarding. In this article we will take a look at 5 of the most essential tips for promoting your charity on your social...

Digital marketing

Digital marketing offers promising future for charities

Posted by Ida Lucente on 26/01/17 16:45

Digital marketing can help charities connect with a large number of people and raise funds for their causes. Common ways include having a well-maintained website, and using apps and other mobile-based services. Many prominent charities like the British Heart Foundation and the NSPCC are already reaping the benefits of these modern marketing tools. In this article we will take a brief look at different ways in which any charity can effectively use digital tools to their best advantage. Importance of digital marketing for charities Charities - small or large - can use some form of digital marketing to spread awareness...