Charity Checkout Blog

Digital Transformation

Time for Charities to Jump on the Digital Transformation Bandwagon?

Posted by Ida Lucente on 07/12/16 16:42

With the phenomenal spread of digital media across all sections and levels of society in recent years, it is high time that charities too cash in on this digital boom. By their very nature, charitable organisations tend to market themselves less forcefully. Focusing on public good rather than pure profit often results in shying away from more aggressive and innovative advertising methods. Time for a major change of mindset Although some are starting to embrace this new world, most charities are still struggling to make the vital shift. Many charity leaders are still hesitant about making this move, and lack...

donors

How can social media help your charity gain new donors?

Posted by Ida Lucente on 07/12/16 16:39

Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity. Find out how you can build better donor relationships through social media... Showcase your work online Keep it simple. Show your donor the difference your charity...

mobile friendly

3 reasons why your charity’s website needs to be mobile friendly

Posted by Ida Lucente on 02/11/16 15:45

Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google. Here are three reasons why your charity's website should be mobile friendly. 1. Mobile is... how your supporters engage with your charity online The percentage of website traffic from mobile devices has grown significantly in recent years. It's therefore safe to assume that your supporters are visiting your website from smartphones or...

Advice to a newly-minted Fundraising Director

Posted by Maria Vinzon on 27/10/16 16:15

Becoming the Fundraising Director of a national charity was a goal I set myself quite early in my career. Once I attained this ‘lofty’ position, whilst my fundraising skills were well honed, the learning curve suddenly steepened.  As the manager of a large department and a key member of the wider leadership team, new skills had to be learnt quickly and some old habits broken. Whilst I suspect some things in life have to be learned through personal experiences (the hard way) there is room to benefit from the experience and mistakes of others. So here are my Top 10...

Your ‘Cut-out and Keep’ guide to charity Vision, Mission and Values (or VMV)

Posted by Maria Vinzon on 12/10/16 16:20

Even seasoned charity professionals can get into a pickle trying to explain the difference between their Vision and Mission statements. Get trustees involved in the discussion and add in Values and Ethos statements and it won’t be long before half the room is tied in knots and the other half is running for the door. But help is at hand!  Here is a short summary of useful definitions, you can cut-out and keep for the next time someone (maybe you) gets into a muddle.  Vision Statement A compelling and inspiring description of the difference the organisation will make, e.g. ‘A...

3 ways to keep up with your supporters online

Posted by Maria Vinzon on 04/10/16 16:32

Once your charity is well established online and putting up content regularly, you need to make sure that you're appealing to your audience effectively. Here are three ways to make sure that you're hooking people in and keeping them engaged. 1. Tracking Where do your visitors find your website? How long do they stay? What's the ratio of donation page hits to payments received? Tools such as Google Analytics can help you to answer these questions. Make sure that your website is easy to read, and states your aims and purpose clearly. This will help minimise 'bounces'. 2. Calls to action...

How to set up Charity Checkout

Posted by Maria Vinzon on 06/09/16 15:00

Once you have signed up, Charity Checkout can start processing donations for your charity straight away. Many charities receive donations in the first few days, so the sooner the 'Donate now' button is visible on your website or Facebook page, the better. This is how you set up Charity Checkout... Step 1: Customise your payment page To set up or customise a donation page, you'll need to log into your account using the login details that were emailed to you upon joining. Select 'Manage' > 'Checkout Links' (1) in the main menu and select the donation page that you would like to customise, or click...

national business awards

Charity sector represented by leading industry professional at The National Business Awards

Posted by Maria Vinzon on 05/09/16 16:34

Chester Mojay-Sinclare, Founder & CEO of Charity Checkout is one of 75 leading industry professionals judging 18 categories at The Lloyds Bank National Business Awards UK 2015. He joins some of the UK's best known business leaders, advisors, influencers and entrepreneurs to be on a panel of five, alongside Sir Malcolm Grant, Chairman of NHS England, and Lord Karan Bilimoria, CBE, judging The Duke of York Award for University Entrepreneurship. A university prodigy himself, the category is close to home for Chester who said, "I was still at university when I launched Charity Checkout and acheiving national recognition for our success...

Trustees with Pom-poms: How to bring out the best in your overlords

Posted by Maria Vinzon on 13/06/16 15:54

The last article I read on trustees was a bit like a ‘Spotter’s Guide’ to rare birds.  There were descriptions of the pecking ‘Critic’, the deafening ‘Know-it-all’, the shy ‘Quorate’ (just-making-up-the-numbers) and the ‘Looking-Backer’ with a memory like an elephant. You get the idea. Lots of fun, but not that helpful really. Perhaps becoming a trustee myself, a few years ago, changed my point of view.  Suddenly, I became a lot more tolerant and understanding of my own trustees, when I was back on the day job.I now had the advantage of knowing what if feels like having to make...

payments on twitter

How to accept charity payments on Twitter

Posted by Maria Vinzon on 13/06/16 15:53

Just as Twitter has become a crucial element of business marketing, it can be hugely effective for charities too. A compelling message and an easy way to pay will enable newly recruited supporters to donate there and then. Below are some tips to help you to get started... 1. Think of a campaign or appeal Do you have any running at the moment that you could use? Something specific can lend a much greater sense of urgency than general giving.  Define your target or goal, display your progress, and your online fundraising will be very engaging. 2. Create a hashtag This is the key...

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