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Your ‘Cut-out and Keep’ guide to charity Vision, Mission and Values (or VMV)

Posted by James Bainbridge on 12/10/16 16:20

Even seasoned charity professionals can get into a pickle trying to explain the difference between their Vision and Mission statements. Get trustees involved in the discussion and add in Values and Ethos statements and it won’t be long before half the room is tied in knots and the other half is running for the door. But help is at hand!  Here is a short summary of useful definitions, you can cut-out and keep for the next time someone (maybe you) gets into a muddle.  Vision Statement A compelling and inspiring description of the difference the organisation will make, e.g. ‘A...

3 ways to keep up with your supporters online

Posted by James Bainbridge on 04/10/16 16:32

Once your charity is well established online and putting up content regularly, you need to make sure that you're appealing to your audience effectively. Here are three ways to make sure that you're hooking people in and keeping them engaged. 1. Tracking Where do your visitors find your website? How long do they stay? What's the ratio of donation page hits to payments received? Tools such as Google Analytics can help you to answer these questions. Make sure that your website is easy to read, and states your aims and purpose clearly. This will help minimise 'bounces'. 2. Calls to action...