Posts by Digital Charity:

Google Ad Grants Compliance Checklist

New Google Ad Grants Terms & Conditions – Compliance Checklist

Posted by Adam George on 29/12/17 14:49

In mid-December 2017, Google announced new terms and conditions for Ad Grants that will have a dramatic effect on most charities that currently benefit from the scheme. As these new Ts and Cs are active from the 1st January 2018, at Charity Checkout we’re currently making changes to ensure compliance for those clients we assist with Ad Grants, while digesting what this means for ongoing campaign management in 2018. Here we’ve put together summary of the changes, as well as a compliance checklist for Google Ad Grants users.   Ad Grants Overview To rewind a little, Google Ad Grants is...

NGO

Choosing the Best Domain Name for Your Charity or NGO

Posted by Ida Lucente on 22/12/17 7:20

This is the age of digital media, and every organisation these days needs to create a powerful online presence to attract their audience. This applies to charities and NGO every bit as much as commercial companies. Whether you are running an NGO, a charity or a social enterprise, it is critical that you invest time and effort into developing your website and your marketing campaigns. Your website is like your virtual storefront, the place where the public will engage with you. Email campaigns play an vital role in the online success of any business, company or organisation. You may well...

Chester Mojay-Sinclare

Why I told the Lords that small charities need help with basic digital skills

Posted by Chester Mojay-Sinclare on 18/12/17 11:43

Earlier this year, the House of Lords published their ‘Stronger charities for a stronger society’ report, in which they adopted my recommendation that small charities should have a simple website or social media page and should be actively seeking digital skills for their board. This advice was recently challenged by the Chief Executive of the Small Charities Coalition, who said: "What they are advising small charities to do is to get a website and get on social media, but that’s what we should have been advising small charities to do 10 years ago. "For me, digital is about embracing solutions...

charity website

Low-Cost Improvements For a Charity Website

Posted by Ida Lucente on 11/12/17 6:36

One of the biggest assets to effective online fundraising is an up-to-date website   There is no doubt that charities have limited resources, and failure to deploy them effectively will make it very difficult to raise enough funds. Websites have a pivotal role for charities and their fundraising processes, but if they are not user-friendly and interactive, you may miss out on many donations. It is a common misconception that it’s necessary to spend a lot to improve the appearance and functionality of a website but actually, you can achieve incredible results with a few simple fixes.   Improvement checklist...

Charities Raise Money

How Apps and Tech are Transforming the Way Charities Raise Money

Posted by Ida Lucente on 20/11/17 7:20

The digital platform has great potential to boost  fundraising campaign results for small charities. Innovative apps also have the potential to make things a lot easier, even for people that don’t have digital skills. In the grand scheme, digital technology is a resource still largely untapped by charities. Even the big charities are still working to incorporate the advances into their operations.     Blackbaud’s 2016 Charitable Giving Report tells us that almost 7.2% donations made in the UK are processed online. Stats also reveal that around 17% of this 7.2 % are on mobiles, and 2014 saw an increase...

Digital tools

Charities Need to Get Equipped with Digital Tools

Posted by Ida Lucente on 25/09/17 7:29

In the last few years, technology has revolutionised almost every aspect of life. We are now living in the digital age, in which everything can be controlled with a few clicks of a mouse and a few swipes on a screen. It is therefore high time for charities to make an effort to keep up with the pace of technological advancement. Recent research found that almost 68% of charities believe that digital transformation will reinvent the voluntary sector within the next few years. The same thing is going to happen in both private and public sectors. Analysis reveals that the...

donation plans

It Is High Time To Set Your Social Media Donation Plans Into Motion

Posted by Ida Lucente on 30/08/17 13:45

  Vinay Nair, well-known as Lightful’s CEO, recently discussed a few key aspects of the growth of social media for charities in the near future. He has argued that digital technology and social media are not size-restrictive, and therefore that everyone needs to adapt and keep pace if they are to succeed.       Experts believe that social media is one of the most effective fundraising tools because it has the power to engage supporters throughout the world. A small amount of strategic planning and campaign execution on social media can easily produce excellent returns.   Many organisations are...

Change

A manifesto for Charity Digital Change in 2017

Posted by Ida Lucente on 17/07/17 9:49

Digital leaders are better armed to evaluate how much headway the charities have made with the digital help. Last year 300 digital leads were asked to rate their establishments. The basic idea was to know how the charities are getting equipped digitally for better functioning. Also, to understand how well different teams are digitally functioning to achieve and what teams are not so keen on functioning with the digital help.   A report on a research published in Business Transformation and the Role of Heads of Digital affirms that only few charities are progressing well that have digital support. Here...

Online Fundraising

Top Tips for Online Fundraising

Posted by Ida Lucente on 10/07/17 11:29

Everyone knows that charitable giving is one of the best ways to contribute to society, and this is likely the main reason for more donations to charity these days - from foundations, companies and individuals. One amazing thing about this is that digital ways of giving are among the most popular; increasingly so.     If you are also thinking about running an online fundraising platform, here are a few top tips to help you achieve great results:   Put Online Donation Options on your Website The best way to maximise online fundraising income is to add a donation page...

charities

Race against time for charities

Posted by Ida Lucente on 19/06/17 14:47

Digital skills should take priority No-one can deny the importance of digital technology in the modern world, and charities are no exception. The experts believe that digital is a game changer, and that it is here to stay. Charities must therefore keep pace or perish; it is curtains for them if they don’t go digital. No charity can function today without the help that digital can bring - both in governance and operations. Without it,  fundraising will be an uphill struggle, and charities will lag behind their more technically adept peers. It is now or never, for the traditionalists to...