Posts by How-To:

Google Ad Grants Compliance Checklist

New Google Ad Grants Terms & Conditions – Compliance Checklist

Posted by Adam George on 29/12/17 14:49

In mid-December 2017, Google announced new terms and conditions for Ad Grants that will have a dramatic effect on most charities that currently benefit from the scheme. As these new Ts and Cs are active from the 1st January 2018, at Charity Checkout we’re currently making changes to ensure compliance for those clients we assist with Ad Grants, while digesting what this means for ongoing campaign management in 2018. Here we’ve put together summary of the changes, as well as a compliance checklist for Google Ad Grants users.   Ad Grants Overview To rewind a little, Google Ad Grants is...


How can social media help your charity gain new donors?

Posted by Ida Lucente on 07/12/16 16:39

Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity. Find out how you can build better donor relationships through social media... Showcase your work online Keep it simple. Show your donor the difference your charity...

mobile friendly

3 reasons why your charity’s website needs to be mobile friendly

Posted by Ida Lucente on 02/11/16 15:45

Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google. Here are three reasons why your charity's website should be mobile friendly. 1. Mobile is... how your supporters engage with your charity online The percentage of website traffic from mobile devices has grown significantly in recent years. It's therefore safe to assume that your supporters are visiting your website from smartphones or...

Advice to a newly-minted Fundraising Director

Posted by Maria Vinzon on 27/10/16 16:15

Becoming the Fundraising Director of a national charity was a goal I set myself quite early in my career. Once I attained this ‘lofty’ position, whilst my fundraising skills were well honed, the learning curve suddenly steepened.  As the manager of a large department and a key member of the wider leadership team, new skills had to be learnt quickly and some old habits broken. Whilst I suspect some things in life have to be learned through personal experiences (the hard way) there is room to benefit from the experience and mistakes of others. So here are my Top 10...

Your ‘Cut-out and Keep’ guide to charity Vision, Mission and Values (or VMV)

Posted by Maria Vinzon on 12/10/16 16:20

Even seasoned charity professionals can get into a pickle trying to explain the difference between their Vision and Mission statements. Get trustees involved in the discussion and add in Values and Ethos statements and it won’t be long before half the room is tied in knots and the other half is running for the door. But help is at hand!  Here is a short summary of useful definitions, you can cut-out and keep for the next time someone (maybe you) gets into a muddle.  Vision Statement A compelling and inspiring description of the difference the organisation will make, e.g. ‘A...

3 ways to keep up with your supporters online

Posted by Maria Vinzon on 04/10/16 16:32

Once your charity is well established online and putting up content regularly, you need to make sure that you're appealing to your audience effectively. Here are three ways to make sure that you're hooking people in and keeping them engaged. 1. Tracking Where do your visitors find your website? How long do they stay? What's the ratio of donation page hits to payments received? Tools such as Google Analytics can help you to answer these questions. Make sure that your website is easy to read, and states your aims and purpose clearly. This will help minimise 'bounces'. 2. Calls to action...

How to set up Charity Checkout

Posted by Maria Vinzon on 06/09/16 15:00

Once you have signed up, Charity Checkout can start processing donations for your charity straight away. Many charities receive donations in the first few days, so the sooner the 'Donate now' button is visible on your website or Facebook page, the better. This is how you set up Charity Checkout... Step 1: Customise your payment page To set up or customise a donation page, you'll need to log into your account using the login details that were emailed to you upon joining. Select 'Manage' > 'Checkout Links' (1) in the main menu and select the donation page that you would like to customise, or click...

How to get started with Charity Checkout

Posted by Maria Vinzon on 19/02/16 15:49

Once you have signed up, there are a couple of actions you can take that will ensure the smooth running of your account with us. This is how you get started with Charity Checkout... Step 1: Link your payment page with your website To start accepting donations online, you will need to place a ‘Donate now’ button on your website, or integrate Charity Checkout directly within a page of your website. You can also integrate Charity Checkout with your charity’s e-newsletters, Facebook page and other social media profiles. We have written another blog post covering this topic in detail. Step 2: Provide your bank...